Giving the series the online presence it deserves.
In 2012 Emirates Airline was proudly announced as the new US Open Series sponsor. The parent organization, the United States Tennis Association sought to reinforce it’s presence by reminding it’s viewers of it’s long and proud history through a modern, engaging website.
The Emirate US Open Series required a refresh of its web presence that reflected modern. We were charged with forging a solution that satisfied the company’s dual needs of promoting the matches as well as supporting mass-market and sales channels.
Batts Creative made use of big, impactful imagery, combined with stylish branding elements. The multiple online destinations were also unified encouraging consumers to engage with the tools and features exclusive to the Emirates US Open Series.